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How To Write A Freelance Blog: 4 Basic Rules

Web logs, or blogs as they are more commonly known, are frequently updated online journals. Updates are generally short in nature, usually only a few sentences long. They are known for their unpredictable subject matter and casual writing style, and the best ones have demonstrated that - no matter how the spelling and punctuation look - even the newest writers to blogging can gain a large following by being entertaining. So if you are looking to join the internet blogosphere, here are the four basic rules that you will need to know:

  1. Develop a voice and style: While you are likely going to want the newest technical wizardry and a site that is awesomely designed, none of those is a replacement for developing a writing style that is interesting, readable, and all your own. When you are attempting to find your "voice", treat your writing as if it is a conversation. Write in the same tone you would use for talking with a good friend. Once you have composed your post, read it out loud to make sure it sounds the way you want it to - not stilted or formal.
  2. Update often: Blogs that are updated frequently are the ones which attract the greatest number of readers. Expect to work on yours at least every two days, although every day is better. Think about what to write as you go through your day. Consider writing about daily activities, how you feel about something, or what you are thinking about.
  3. Ask for comments: You may have noticed that when you were snooping on some of the other pages that they have a link for comments underneath the text. Having the comment feature is a great way to get to know your audience and engage with them. While you don't have to reply to every single comment, do your best to answer a large majority. Keep an eye on comments daily and remove any that are unwanted.
  4. Be consistent and persistent: Be consistent with how you do your writing. If you decide to update every day at noon, make sure it is done every day at noon. People tune in when they expect to see the new content, and if there are too many times where nothing is new you may start to lose followers. If your dream is to make a living off your blog, expect to put a lot of work into it. You will not just be rolling in the dough overnight. Be willing to wait for success.

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